Founded on principles of quality and customer focus, Guri Estates LTD has grown from a small local service towards a recognized name in construction. The company’s commitment to excellence and customer satisfaction has driven its expansion and success in the competitive construction industry
Mission Statement:
Archetype:
The Craftsman (commitment to quality and precision)
Voice:
Professional, reliable, and client-focused.
Values:
Quality, customer satisfaction, reliability, and expertise.
This enhanced brand profile positions Guri Estates LTD as a dedicated and reliable partner in the UK construction industry, committed to transforming spaces with quality and precision.
Our company
Guri Estates LTD is a construction services provider based in the LONDON United Kingdom, specializing in a range of building solutions including Loft Conversions, Extensions, Home Refurbishment and Kitchen fitting. The company is positioned to serve both individual property owners and professional builders and roofers in need of specialized construction services.
Primary Market Positioning
'Your trusted partner for comprehensive construction solutions' - emphasizing their capability to deliver a wide range of building services.
Secondary Market Positioning:
'Transforming spaces with precision and quality' - focusing on the quality of workmanship and attention to detail.
Tertiary Market Positioning
'Building better, building together' - highlighting collaboration with clients to achieve their vision.
Customer Demographics & Psychographics
Primary Customer Segments
1. Builders (50%)
• Professional builders seeking specialized construction services. • Decision makers: Project managers, construction foremen.
2. Roofers (30%)
• Roofers requiring support for roof framework and tile replacement. • Pain points: Need for reliable partners to handle specific construction tasks.
3. Individual Homeowners (20%)
• Property owners looking to enhance their living spaces. • Key needs: Quality home improvement, reliable service providers.